Steve Hanley
Brand Strategy
Brand Design
"Where Psychology and Family History Meet" We worked with Steve (a Psychologist with a passion for family history) to create a logo for his business The Psycho-genealogist.
We worked to create a brand with a lot of nostalgic feelings, and an old-timey feel. The hand-drawn tree created for the icon represents a white pine tree that stood in front of his childhood family cabin, “The Leaning Tree Lodge” for decades.
When creating a brand, it’s not only important that it looks nice, but also important that it feels personal and tells a unique story that adds depth and meaning to the overall brand.
"I found that the process of working with Yellow Bird was just as important as the final products that were delivered. They helped me clarify - discover really - what my brand was, not just what I thought I wanted it to be."
Steve Hanley
